We created a global OOH campaign in order to promote UBS’s art sponsorship programme for Art Basel and The Guggenheim. Working with photographer Dan Tobin Smith, we created a series of eyes made out of real artists’ materials to show that everywhere can be art. Our first execution was made using 25 varieties of powder paint, the second was created by experimenting with ink and watercolours and our third used over 3,000 coloured pencils.

The Campaign

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Online Content

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