Tate Britain is often perceived as being Tate Modern’s stuffier older brother. We wanted to change perceptions by creating a national campaign that examined visitors’ relationships with this iconic art gallery. Working with photographer Cat Garcia, we spent 48-hours at the gallery, capturing peoples’ responses as they explored the building as well as the art held within it, cumulating in a nationwide ATL campaign. At the same time we also launched our social platform #LifeOfTateBritain encouraging visitors to share their own feelings about the gallery.

OOH & Press


Social Content