In 2015, we were tasked with creating a new global driving experience with digital at its core. After developing Smart Cone technology, we were able to make the driving experience a game, pitting driver against driver and city against city in more than 600 venues across 46 countries. We launched the experience with a film featuring world-renowned F1 racing driver, Romain Grosjean, and created a bespoke livery which was then applied to all of the vehicles.

Launch Film

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The App

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The Livery

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