We created Garnier’s brand platform: Blended for Britain. This campaign was a massive departure for the brand, and ended up being Garnier’s most successful new product launch to date. The task was simple: create a very British campaign for a very British range of haircare problems. We created two spots that highlighted very British scenarios: an all-nighter and the ever-elusive British summer, along with a OOH and press campaign.

The TV commercials

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OOH & Press

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