For this US specific campaign, we focussed on Ireland’s rich storytelling culture in order to bring the country to life on a deeply personal level. By identifying and filming real Irish people as they told their stories, we were able to showcase the country from the eyes of the people who live there.

As part of the bigger idea, we would encourage anyone who lived or visited Ireland to submit their own stories by creating banners that connected directly to your webcam and via video booths in airports. Users could create their own book cover sleeve and share their story with friends socially.

The Films

Social Activation