When you’re the best of the best, you only have yourself to beat. That’s why we took one of the world’s most powerful supercars, the Aston Martin Vulcan, and one of the world’s best drivers, two time Le Mans winner Darren Turner, and cloned them for this real, tech-driven project.
Working with virtual reality experts, we spent three months developing one of the world’s best simulators in order to replicate the Ascari race track in Spain. Once in the simulator, Darren’s data was aggregated in order to create his Clone Rival. On race day, he was able to monitor his clones’ exact location using a state-of-the-art in-car HUD system.
A global campaign that worked across TV, cinema and online, we created a film, as well as supporting content, with a total reach of 81,404,454 worldwide.