With its Leica dual lens technology, we created a campaign to show off the photographic capabilities of the new Huawei P10 smartphone. To do this, we partnered up with the Saatchi Gallery, and commissioned some of their most iconic artists who use photography to redefine modern portraiture, using the P10 without the use of any post production. Artists included; Chris Levine, Berndnaut Smilde, Jacob Aue Sobol, Stéphane Lavoué, and Josephine Meckseper. Their finished portraits became the heroes of our campaign ‘Portraiture Redefined’.

The Campaign

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Social Content

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